Creative content generator agent

Give it a URL and a format, and it turns the source into finished creative content.
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Create an agent that takes a web URL and desired output, extracts key themes, uses {{Web search}} for research, generates the content, and saves the final article in {{Notion}}.

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Why you need it

Creative writing takes time because you need to understand the source material, research supporting context, and turn those ideas into something engaging. This agent handles the heavy lifting for you. It pulls themes from a web page, researches them further using model capabilities, and generates the final piece in whatever style you request. You give it a URL and an output format, and it turns source material into a polished creative draft that you can publish or send immediately.

What you need in Vellum

  • A prompt field for URL input
  • A prompt field for desired output type
  • Logic to extract key ideas from the web content
  • Web research capabilities to add depth and context
  • A generation step to create the final draft in the requested format
Created By
Anita Kirkovska
Last Updated
December 4, 2025
Categories
Content generation
AI Agents
Tools

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sucCCESS STORIES

Hear it from our customers

We know the power of AI, but how do we make it secure and ensure that we're not compromising privacy and security while still providing value? Vellum has been a big part of accelerating that experimentation part, allowing us to validate that a feature is high-impact and feasible.
Pratik Bhat
ai Product manager
We sped up AI development by 50 percent and decoupled updates from releases with Vellum. This allowed us to fix errors instantly without worrying about infrastructure uptime or costs.
Jordan Nemrow
Co-Founder & CTO @ Woflow
Vellum helped us quickly evaluate prompt designs and workflows, saving us hours of development. This gave us the confidence to launch our virtual assistant in 14 U.S. markets.
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Sr. Product Manager @ Redfin

FAQ

How does the agent use the URL?

It analyzes the content of the page, extracts the main themes, and uses those as the foundation for creative writing.

What types of creative output can it produce?

Blogs, poems, storytelling pieces, Slack messages, and most freeform writing formats.

Does it research beyond the link provided?

Yes. It uses the themes from the page as a base and then performs light web research to strengthen the final content.

How do I control style or tone?

You specify the tone in the input, for example casual, emotional, polished, funny, or professional.

Can it summarize first before writing?

Yes. You can ask it to summarize the page, extract insights, then write the final output using the summary.