Make AI finally work for you
Find and research influencers on Instagram, TikTok, and X/Twitter. Includes a strategy builder that walks from campaign brief to research criteria, a research skill that discovers real profiles via browser automation, scores candidates, and exports ranked shortlists, and a dashboard skill that turns the shortlist into an interactive outreach tracker.
Research influencers across Instagram, TikTok, and X/Twitter through your assistant's browser. Plan your campaign strategy, find, vet, and shortlist the right creators, then track them in an interactive dashboard.
Three skills:
Influencer Strategy Builder — Walks you through building an influencer marketing campaign from scratch: goals, target audience, platform selection, influencer tiers, budget allocation. Produces a concrete campaign brief, then hands off to the research skill with the right search criteria.
Influencer Research — Browser-automated influencer discovery, enrichment, scoring, and export:
Influencer Dashboard — Turns a shortlist export into a persistent interactive app: summary stats, sortable/filterable table, engagement-vs-score chart, per-influencer detail with outreach links, and an editable outreach status tracker (not contacted → signed).
All browser operations run through the assistant browser CLI. Helper scripts handle deterministic parsing, scoring, engagement math, and comparison via bun.
From the Vellum plugin marketplace:
assistant plugins install influencer-marketing
Then just ask your assistant — e.g. "I want to run an influencer campaign for my fitness app" (routes to strategy), or "find fitness creators on Instagram with 10k-100k followers" (routes directly to research).
bun installed on the host machineassistant browser CLI)Helper scripts (scripts/) are deterministic TypeScript — no LLM calls, just parsing, scoring, and math. Browser navigation and extraction are handled by the assistant through assistant browser CLI commands.
The scoring weights multiple signals:
| Signal | Weight | Notes |
|---|---|---|
| Follower count tiers | Up to +60 | 1K→10K→100K→1M tiers |
| Engagement rate | Up to +35 | Strongest quality signal. ≥5% = +25, ≥3% = +20, ≥1% = +12 |
| High engagement for size | +10 | Bonus for 100K+ followers with ≥2% engagement |
| Posting recency | +10 to -15 | Active accounts rewarded, dormant (60d+) penalized |
| Posting frequency | Up to +5 | 3+ posts/week = +5 |
| Bio keyword relevance | +8/hit | Query terms found in bio |
| Content themes | Up to +20 | Matching content categories |
| Verification | +10 | Verified badge bonus |
| Bio links | Up to +8 | Links in bio (bridge to contact info) |
| Suspicious flags | -5 to -20 | Low engagement on large accounts, dormant, no post data |
| Criteria mismatch | -20 | Fails follower/engagement/verified/recency filters |
MIT