---
title: "Introducing Agent Plugins: one assistant, expert at everything"
description: "Today we're introducing agent plugins: installable bundles of skills, tools, hooks, and rules that let your Vellum assistant take on new kinds of work."
canonical_url: "https://www.vellum.ai/blog/introducing-agent-plugins"
md_url: "https://www.vellum.ai/md/blog/introducing-agent-plugins"
type: "blog"
published_at: "2026-06-25"
read_time: "2 min"
category: "Product Updates"
featured_image: "https://cdn.sanity.io/images/ghjnhoi4/production/db6a0096a907914ec1bd6797d28da6ecc39be923-1448x1086.png"
authors:
  - "Anita Kirkovska"
---

# Introducing Agent Plugins: one assistant, expert at everything

Today we're introducing agent plugins: installable bundles of skills, tools, hooks, and rules that let your Vellum assistant take on new kinds of work.

Today we’re introducing agent plugins: installable bundles of skills, tools, hooks, and rules that let your Vellum assistant take on new kinds of work.

A plugin extends your assistant at runtime with a focused bundle of capabilities for a specific kind of work. Each plugin can include:

- **Skills**: Markdown files that teach your assistant how to do a task well. A skill can hold instructions, examples, checklists, resources, and judgment calls.
- **Tools**: new functions your assistant can call, sitting next to the tools it already has.
- **Hooks**: code that runs at set points in the assistant’s lifecycle, so important behavior is enforced instead of left to memory.

![Plugin directory layout](https://cdn.sanity.io/images/ghjnhoi4/production/5fb91338c54c5d4c1f3f5b94d0c2bd00115ab883-1584x794.png)

With a plugin, your Vellum assistant can take on a specific role, learn the right process, use the right tools, and follow the right decision rules without you rebuilding it from scratch or explaining the same context every time.

Today we’re launching with two official plugins: [Marketing Expert](strong) and [Life Admin](strong).

## How to enable these plugins

Navigate to your assistant’s profile page and click Plugins. From there you can install the plugin you want to enable. You can also just ask your assistant to enable it for you.

![Enable a plugin from your assistant's Plugins tab](https://cdn.sanity.io/images/ghjnhoi4/production/bb729098a4ff1626d533d9b9d327894eb5e988e6-1394x1006.png)

## Marketing Expert

[The Marketing-Expert plugin](https://github.com/vellum-ai/marketing-expert/tree/main) turns your assistant into a world class CMO. Behind this plugin are sixteen marketing skills covering launch planning, positioning, demand generation, competitive research, SEO, GEO, lifecycle, content, landing pages, and more.

- **Feature launches:** Ask it to launch a feature and it can build a launch plan with channels, timeline, owners, budget, and funnel metrics.
- **Copy and positioning:** Ask where your positioning is weak and it can run a structured sprint using the April Dunford canvas, then return a clear gap list.
- **Campaign management:** Give it a revenue target and it can back into the leads, conversion rates, CAC, and pipeline you need to make the number work.
- **Competitor analysis:** Name a competitor and it can build a sales-ready battlecard.
- **SEO and GEO audits:** Point it at your site and it can run a GEO audit for AI crawler access, schema, and citation readiness so tools like ChatGPT and Perplexity can actually find and reference your pages.

With this plugin, you’re not relying on your prompts but giving a marketer-role to your assistant.

## Life Admin

[The Life Admin plugin](https://github.com/vellum-ai/admin-copilot) turns your assistant into a proactive chief of staff for your work and personal ops. You connect your accounts once, set your preferences, and the assistant starts helping with the work that usually leaks across your day.

- **Plan your day:** Every morning it can prepare a short digest: what’s on your calendar, what needs prep, what landed overnight, what needs a reply, and which follow-ups are starting to go stale.
- **Inbox triage:** It works in a propose-then-confirm flow. It does not send emails without approval. It does not delete things recklessly. It suggests what to archive, label, or respond to, then waits for your call.
- **Competitor monitoring:** It does not hand you a scrape dump. It looks for material changes: a pricing move, a new launch, a positioning shift, a new page, a meaningful signal.

## One assistant, many roles

The long-term idea is simple: your assistant should be lightweight at the core and deeply [extendable](https://www.vellum.ai/docs/extensibility) at the edges. With plugins, the same assistant can help you think through a product launch in the morning, clean up your inbox after lunch, and prepare a competitor brief before a sales call.

Plugins make that possible without flattening every task into the same generic chat experience.

We’re excited to start with these two plugins, and extend to a lot more soon. We’re currently working on plugins for sales, customer support, design, and engineering and we want to invite you to build plugins as well.

Go to [vellum.ai](https://www.vellum.ai), install one, and let us know how the experience feels.